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With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.
Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.
In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.
The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.
Improved selection and editing
The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.
The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.
Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.
Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.
The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.
Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.
The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.
High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.
The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.
Shake-free images
The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.
Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.
More power for high-quality shooting
In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.
Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.
The new full-frame lens covers the important focal length range between 24 and 105 millimeters and offers outstanding image quality in a lightweight, compact design that photographers and filmmakers have come to expect from G Lenses.
The FE 24-105mm F4 G OSS Lens can be used for a wide variety of shots such as landscapes, portraits, weddings. This Lens also features fast, accurate and quiet autofocusing for both still and video shooting, making it an ideal addition to Sony's comprehensive lineup of E-mount lenses.
Outstanding Optical Performance and Premium Resolution
Sony's new FE 24-105mm F4 G OSS Lens ensures razor-sharp images throughout the zoom range while producing pleasing "bokeh" or background blur at all focal lengths.
It owes this high image quality to its sophisticated optical design with four aspherical lens elements, two of which are precision AA (Advanced Aspherical) lens elements. It also incorporates three ED (Extra-low Dispersion) glass elements, which together with the aforementioned aspherical lens elements ensure that chromatic aberrations are minimized and photos or videos can be taken with extremely high resolution.
The lens also features Sony's special nano-coating to minimize ghosting and light reflection, and has a circular aperture to ensure the high-quality bokeh characteristic of G Series lenses.
Compact, lightweight design and shooting flexibility
The new FE 24-105mm F4 G OSS Lens weighs only about 663 grams, making it the lightest lens in its class[i].
Combined with one of Sony's compact E-mount bodies, it represents by far a more mobile and easier-to-use camera system for photographers, significantly increasing their shooting flexibility.
Not only is the new Lens compact and highly versatile with its focal length range of 24 to 105mm, it is also suitable for impressive close-ups thanks to its minimum focus distance of just 38 centimeters. Optical image stabilization is also built in, making it easier to take sharp, blur-free handheld shots.
State-of-the-art and precise autofocus
To keep fast-moving subjects in focus, the new standard zoom lens is equipped with a DDSSM (Direct Drive SSM) system that can position the lenses of the lens extremely precisely and quietly. This autofocus and a constant F4 aperture at all focal lengths make the SEL24105G the Lens of choice for photo and video shooting.
The versatility of the new standard zoom lens is further enhanced by a customizable focus hold button, a dust- and splash-resistant design, and a fluorine coating on the front element that minimizes contamination from dust, water, oil and other contaminants.
[i]Compared to all other standard full-frame zoom lenses currently available on the market 24-105mm F4 (as of October 25, 2017)
Excellent image sharpness at all ranges
Four aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements minimize chromatic aberrations. A circular aperture and carefully controlled aberration shape add expressiveness with beautiful, smooth background bokeh and natural highlights that complement outstanding sharpness and clarity of focused areas.
One Lens Solution for Versatile Use
Despite excellent optical performance and a high zoom ratio, the weight is only 23.4 ounces (663 grams). The compact, lightweight design also fits E-mount lenses for outstanding system mobility and ease of use. Capture a wide variety of subjects and situations in the frame with this one powerful Lens.
Constant F4 aperture and fast AF for photos and videos
Thanks to a constant F4 aperture throughout the zoom range, brightness is assured even when the focal length changes. The Direct Drive SSM AF drive system enables fast, precise, quiet focusing. All these features make the FE 24-105mm F4 G OSS an excellent choice for both still and video shooting.
Professional reliability and operability
A fluorine coating on the front lens element prevents contaminants such as oils, dirt and water from adhering to the lens. A dust- and moisture-resistant design1 and a customizable focus hold button further contribute to professional reliability and operability.
With impressive image quality in 33 megapixel resolution, video recording in 4K 60p, precise handling and fast sharing functions, the Sony Alpha 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have Sony's best technology at hand to bring their ideas to life with the α 7M IV and its premium real-time autofocus for still and video shooting.
Unparalleledimage quality
The rear-exposed 33-megapixel Exmor R full-frame sensor with high-speed readout, high sensitivity, and highly accurate color reproduction, combined with the high processing power of the new Bionz XR image processor, ensures outstanding image quality. Thanks to high ISO sensitivity (expandable to ISO 50-204800 for photos and 100-102400 for videos) even in low light.
In addition to the two classic RAW and JPEG formats, the HEIF format (High Efficiency Image File) is also available for photos. Thanks to this format's inherent 4:2:2 color sampling and 10-bit color depth, even the finest gradations are reproduced naturally and realistically.
The 7 IV has two media slots that support UHS-I and UHS-II SDXC and SDHC cards. In addition, one of the slots is compatible with CFexpress Type A memory cards. This means that high read and write speeds are also possible without any problems.
Improved selection and editing
The Sony 7 IV offers ten unique in-camera presets for photos, videos, and livestreams. So you can create your own individual picture looks already in the camera and share your images with the world quickly and easily without any complex post-processing.
The optionally adjustable Soft Skin effect provides a radiant complexion, reduces wrinkles, skin irritations and dull areas and emphasizes eyes and mouth.
Autofocus rethought
Faster, more accurate and more precise: the advanced hybrid autofocus recognizes subjects (human, animal and bird) thanks to the latest real-time tracking technology and reliably keeps them in focus. Even with fast and unpredictable movements. Via touch, real-time tracking can be easily applied to any subject in the frame and activated in addition to eye autofocus when detecting eyes.
Focus functions already familiar from the Sony Alpha 1 and α 7S III, such as focus switching or a user-defined subject tracking sensitivity, offer new, creative possibilities in video composition.
The powerful memory buffer allows up to 800 frames at up to 10 frames per second with AF/AE tracking. So you'll never miss a subject again! The AF Assist function supports focus transitions, ensuring a clean switch between auto and manual focus.
Intuitive Operation
With a fast and sharp 3.69 million-dot Quad VGA OLED electronic viewfinder, a new 3-inch tiltable touch screen, and a built-in 5-axis image stabilization system, the α 7 IV ensures a pleasant shooting experience and blur-free images.
The intuitive menu system with touch function allows settings to be changed quickly and easily. The function of the rear dial can be individually assigned to suit your needs. A special mode dial for allows you to quickly and easily switch between photo/video/slow-motion and time-lapse shooting.
High-quality video recording
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Discerning filmmakers can use the α 7 IV to record content in 10-bit depth and 4:2:2 color sampling, and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without much post-production effort.
The α 7 IV also offers unique video tools such as a Digital Focus Map and innovative Breathing Compensation, available only on Sony E-mount lenses. Thanks to the heat dissipation structure, video recording over a long period of time is no problem.
Shake-free images
The built-in 5-axis optical image stabilization (IBIS) ensures shake-free images. When shooting handheld video, the Active mode provides reliable support and compensates for camera shake. But shake can also be eliminated afterwards thanks to the recording of gyro and lens data.
Live streaming made easy
With the Alpha 7 IV, stream live content at up to 15p in 4K or 60p in Full HD. Even without a memory card. Thanks to the latest Generation 3.2 USB-C connectivity, no additional software is required. With the ultra-fast Wi-Fi chip and automatic Bluetooth image backup mode, you can stream your images instantly to share with the world.
More power for high-quality shooting
In addition to the efficient NP-FZ100 battery, the α 7 IV offers the option of an external power supply with USB port and AC adapter. For even longer shooting time, the camera can be connected to a charger or portable battery via the USB-C port.
Cutting-edge Technology from Sony
The Sony Alpha 7 IV benefits from Sony's parallel lens and camera development. Choose from more than 40 full-frame original Sony lenses to unleash your creativity. Effortlessly capture the best quality shots with Lenses designed specifically for Sony cameras.
The new full-frame lens covers the important focal length range between 24 and 105 millimeters and offers outstanding image quality in a lightweight, compact design that photographers and filmmakers have come to expect from G Lenses.
The FE 24-105mm F4 G OSS Lens can be used for a wide variety of shots such as landscapes, portraits, weddings. This Lens also features fast, accurate and quiet autofocusing for both still and video shooting, making it an ideal addition to Sony's comprehensive lineup of E-mount lenses.
Outstanding Optical Performance and Premium Resolution
Sony's new FE 24-105mm F4 G OSS Lens ensures razor-sharp images throughout the zoom range while producing pleasing "bokeh" or background blur at all focal lengths.
It owes this high image quality to its sophisticated optical design with four aspherical lens elements, two of which are precision AA (Advanced Aspherical) lens elements. It also incorporates three ED (Extra-low Dispersion) glass elements, which together with the aforementioned aspherical lens elements ensure that chromatic aberrations are minimized and photos or videos can be taken with extremely high resolution.
The lens also features Sony's special nano-coating to minimize ghosting and light reflection, and has a circular aperture to ensure the high-quality bokeh characteristic of G Series lenses.
Compact, lightweight design and shooting flexibility
The new FE 24-105mm F4 G OSS Lens weighs only about 663 grams, making it the lightest lens in its class[i].
Combined with one of Sony's compact E-mount bodies, it represents by far a more mobile and easier-to-use camera system for photographers, significantly increasing their shooting flexibility.
Not only is the new Lens compact and highly versatile with its focal length range of 24 to 105mm, it is also suitable for impressive close-ups thanks to its minimum focus distance of just 38 centimeters. Optical image stabilization is also built in, making it easier to take sharp, blur-free handheld shots.
State-of-the-art and precise autofocus
To keep fast-moving subjects in focus, the new standard zoom lens is equipped with a DDSSM (Direct Drive SSM) system that can position the lenses of the lens extremely precisely and quietly. This autofocus and a constant F4 aperture at all focal lengths make the SEL24105G the Lens of choice for photo and video shooting.
The versatility of the new standard zoom lens is further enhanced by a customizable focus hold button, a dust- and splash-resistant design, and a fluorine coating on the front element that minimizes contamination from dust, water, oil and other contaminants.
[i]Compared to all other standard full-frame zoom lenses currently available on the market 24-105mm F4 (as of October 25, 2017)
Excellent image sharpness at all ranges
Four aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements minimize chromatic aberrations. A circular aperture and carefully controlled aberration shape add expressiveness with beautiful, smooth background bokeh and natural highlights that complement outstanding sharpness and clarity of focused areas.
One Lens Solution for Versatile Use
Despite excellent optical performance and a high zoom ratio, the weight is only 23.4 ounces (663 grams). The compact, lightweight design also fits E-mount lenses for outstanding system mobility and ease of use. Capture a wide variety of subjects and situations in the frame with this one powerful Lens.
Constant F4 aperture and fast AF for photos and videos
Thanks to a constant F4 aperture throughout the zoom range, brightness is assured even when the focal length changes. The Direct Drive SSM AF drive system enables fast, precise, quiet focusing. All these features make the FE 24-105mm F4 G OSS an excellent choice for both still and video shooting.
Professional reliability and operability
A fluorine coating on the front lens element prevents contaminants such as oils, dirt and water from adhering to the lens. A dust- and moisture-resistant design1 and a customizable focus hold button further contribute to professional reliability and operability.
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