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SONY: THE CHOICE OF INTEREST

Looking for the ideal equipment for your photographic vision?

Whether it's family moments, dramatic landscapes or cinematic videos - Sony offers you the perfect equipment for every creative adventure. With the powerful Alpha cameras and high-quality Lens, you can set new standards in image quality, flexibility and expressiveness.

Here you will find the right recommendation for every area: from Good for ambitious beginners to Better for advanced users and Best for the highest demands. Let yourself be inspired - and find exactly the equipment that suits you.


THE CHOICE FOR PORTRAIT
The right equipment for portrait photography

Capture life in all its facets


The right equipment for landscape photography

Capture landscapes in all their beauty


The right equipment for wildlife photography

Discover the wilderness and the unexpected


The right equipment for family photography

Capture family moments full of closeness and emotion


The right equipment for macro photography

Discover the big picture in the smallest detail


The right equipment for videography

Tell stories with every moving image


The right equipment for content creation

Create content with style and expressiveness


More about Sony

Get a combined discount of €200 on the new Sony camera and GM2 lens set.

Sony Alpha 7 V: Sony redefines the full-frame standard

The A7 series has been one of the most popular full-frame cameras for years and today Sony is finally raising the curtain on the Alpha 7 V. Find out in our review what we can tick off our wish list and what remains to be done.

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All about the perfect wildlife photo: equipment, editing & Co.

Which setup makes sense when - from light kits to super telephoto, including AF settings, stabilization and camouflage. Plus a fast, true-to-life RAW workflow (contrast, color, noise) and practical backup and export tips for web & print.

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The fascination of wildlife photography: what makes animal photography so special

How do you create images that show closeness, respect and genuine behavior - without intervening? In this lecture, Sasan Amir shows how timing, light and perspective work together and why good storytelling begins before the shutter is released.

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15 tips for travel photography - The best ideas from our community competition

We asked you what tips you have for travel photography and you delivered! From lighting moods and perspectives to technical insights: You shared your knowledge and showed how versatile the topic of travel photography is.

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Get a €100 combination discount on selected sets with Sony cameras and lenses that are just right for your photography: Landscape, Portrait or Wildlife.

The new Sony FX2 in the Creator test

With the new Alpha FX2, Sony is expanding its successful Cinema Line with a new camera that is exciting for both video and photo professionals. Here we summarize the most important technical innovations, compare it to the Alpha 7 IV, FX3 and FX30 and give authentic voices from the field.

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The fascination of cosplay - atmospheric staging of characters

This live workshop is about cosplay photography, what makes it special and how to correctly stage the many different characters from anime, manga, games and much more.

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Workflow and equipment - successfully mastering every production

Every project is different. In this workshop, you will learn how to always choose the right set-up. Chris Koch will show you how he adapts the equipment specifically to different productions, why "less is more" is often the better approach and which gear he would never do without.

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Smart use of social media as a video or photographer

Learn how to use social media correctly, which formats work and how to create content. Learn how to use social media in a targeted way to build reach, attract customers and strengthen your personal brand.

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Hands On: Sony 50-150mm f/2 GM

Sony introduces a new, powerful zoom lens: the 50-150mm G Master with a continuous aperture of f/2.0. Specially designed for portrait, wedding, concert and event photography, it is designed to give photographers more flexibility and creative freedom without compromising on image quality or handling. Compact, precise and fast: in this article, you can find out what makes the latest member of the G-Master series so special and what advantages it offers you in practice.

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Sony teleconverter action

Save €200 now when you buy selected Sony lenses in a set with a teleconverter.

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Also interesting

Analog cameras in 2025

It's not a new trend, but analog photography has enjoyed great popularity for some time now. We also have various analog cameras in our range and if you come to Düsseldorf, you can also look for a few old treasures in our second-hand shop!

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Guide: What photographers should consider when choosing printer paper

If you print your own pictures at home, you need to pay attention to a number of things. In addition to the right color profiles for the pictures, you need to pay attention to the drying times required by the respective papers and the effect you want to achieve with the paper on which the pictures are printed.

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Nikon's fixed focal length Trinity - The portrait photographer's dream at aperture f1.2

The great Nikon Z mount with its 55mm diameter gave rise to hopes for a long time that all Nikon lenses in the system camera sector would now have a significantly larger aperture. But this was a long time coming in some cases. Now Nikon has delivered and completed its Trinity with the 35mm F1.2. This was preceded by the Nikon Nikkor 85mm F1.2 and the Nikon Nikkor 50mm F1.2.

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Guide to cameras for children and young people

We are always being asked which camera to give your children or grandchildren. We would like to help you with this and recommend the best cameras for every age group.

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