Sony Choice For Creators - Save up to ?500!

Sony spring promotion

Get spring discounts on many Sony Alpha cameras and lenses

Sony spring promotion

Get spring discounts on many Sony cameras and lenses

Sony student cashback

Get your Sony student cashback of up to €500 on participating cameras, lenses and accessories now.

Sony warranty

When you purchase selected Sony models, you will receive an additional year's warranty until 31.03.2025

Welcome to Alpha Bonus

Buy an Alpha camera and get €100 off up to three selected Sony lenses.

Small, light and flexible: Sony 16mm f/1.8 GM

With the new 16mm f/1.8 G in the ultra-wide-angle range, the company is presenting a new lens that now opens up even more creative possibilities. We were able to get our hands on the new fixed focal length in advance and test it briefly. In this blog post, we tell you all about what the new lens can do and, above all, for whom it might be worth a look.

New possibilities for sports and wildlife: Sony 400-800mm G OSS

With the new 400-800mm f/6.3-8 G OSS, Sony is adding a completely new focal length range to its telephoto zoom selection, which could be particularly exciting for wildlife and sports photographers. We were allowed to take the new lens in our hands for you in advance and subject it to a short practical test.

After more than three years, there is finally to be a successor to the Sony Alpha 1 and today we got our hands on it and were able to test it for you. The Alpha 1 is aimed at absolute professional photographers, as it is the top of the range in the Sony product cosmos. It therefore represents the perfect hybrid camera, which was also made for every requirement. In this article, you will find out whether this is the case and whether the Sony Alpha 1 II lives up to this! In addition to the new camera, Sony has also gifted us with a new lens, the Sony 28-70 F2 GM.

Review of the Sony Alpha 1 II

After more than three years, there is finally to be a successor to the Sony Alpha 1 and today we got our hands on it and were able to test it for you. The Alpha 1 is aimed at absolute professional photographers, because it is the top of the Sony product cosmos. It is therefore the perfect hybrid camera, made for every requirement. In this article, you will find out whether this is the case and whether the Sony Alpha 1 II lives up to this! In addition to the new camera, Sony has also gifted us with a new lens, the Sony 28-70 F2 GM.

Review: Sony SEL 28-70mm F2 GM - The new benchmark for standard

The most popular focal lengths of 2024 are probably the focal lengths between 24 and 70mm. Okay, we are also talking about one of the standard focal lengths in photography, which probably covers most applications and can be found in every photo backpack.

Autofocus hacks for stress-free wedding photography - live workshop with Ferdaus Nayebi

Especially at weddings, there is no time for experimentation - the focus has to be right. And the autofocus also needs to be used skillfully. Ferdaus Nayebi shows you how to do this in this live workshop.

Secrets of a successful couple shoot - live workshop with Ferdaus Nayebi

How do I create a good atmosphere for a couple shoot? What does it take to create natural and genuine photos? Ferdaus Nayebi answers these and many other questions in this live workshop.

The best cameras 2024 - Our editors' choice

This year had a lot to offer in terms of new cameras and, above all, many new lenses. But does it have to be a camera for you that was newly introduced this year 2024 or are cameras from 2022 or 2023 still top cameras that we choose as the best cameras of 2024? The answer is: Yes, we still have older cameras that are among our favorites.